Google Analytics for Designers

By ·Product Designer @ Skillshare

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Learn how to extract meaningful insight from Google Analytics and have it assist in strategic design decisions to improve usability, engagement, and conversion rates.

This class is for current web designers looking to incoporate objective insight and concrete metrics to drive decision making using Google Analytics. Topics covered include:

  • Data-driven design
  • Using goals to track conversion
  • Setting goal funnels to track drop off points
  • Advanced segmentation 
  • What success looks like
Taught by Andrew Mercando

Product Designer @ Skillshare

I am a product designer at Skillshare.

 
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