Google Adwords is one of the fastest and most cost effective ways to reach a large audience of people that are interested in the products and services that your business sells. The Google Adwords interface is both intuitive and easy-to-use, however, there are many things that can affect how much each advertiser pays for click, as well as how well each keyword and ad generally perform.
This course will be provided in the form of 3 Series. This particular course is the first course in the three series and will primarily focus on the fundamentals of Google Adwords. The following courses will dive into a more hands-on style workshop as well as get into advanced optimization tactics. In addition, we will also be covering other topics such as "how & when do you decide to hire external help," and "how can you take your campaign to the next level."
This class is primarily for small business owners who are looking to increase their website traffic and sales, using Google Adwords. The course is intended to be basic in nature and to cover all of the important fundamentals of Google Adwords. Therefore, if you already have experience in Google Adwords, or are looking for an intermediate-to-advaced level of training, this is probably not the right course for you.
In this 4-hr course, you will learn the following:
1. To to create an account in Google Adwords
2. How to manage campaign settings
3. How to select keywords and write effective ads
4. How to manage the campaign on a monthly basis
5. What to do next? Taking your skills to the next level.
Also, lunch will be provided for all in-person attendees.
President at Keyword Artists, Inc.
Rodrigo Stockebrand has been in the search marketing industry for over 7 years, managing more than $100 milllion dollars in Google Adwords campaigns for companies like Toys R Us, Gap, Travelocity, Bebe, and American Airlines. He also has several small businesses utilizing Google Adwords as well. He ... view full bio