The secrets to winning over a Mashable or New York Times reporter...revealed here!
But seriously - join Erica Swallow, former NYT Social Media guru and an editor at Mashable, for an overview of how to interact with and compel journalists and ultimately win press for your startup.
Sign up for this course and you'll learn:
This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. In other words: real life dos and donts! She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.
Here's how it's gonna go down:
Student Projects will be posted on the Skillshare class page, where Erica and classmates will give feedback. The course will wrap up with a livestream Q&A session to tie everything together. The bulk of course feedback will be given online, though, so students should make sure to post their Projects!
The best one-sentence pitch and the best email pitch submitted to me will be featured on my personal blog, ericaswallow.com.
Lover of life
Erica Swallow is a New York City-based tech and lifestyle writer, owner of Southern Swallow Inc., and director of community at technology startup Contently. She contributes to Forbes, Mashable, and Entrepreneur, and her work has also appeared on CNN, USA Today, Business Insider, and American Express... view full bio