Turn Visitors into Customers: Maximize the ROI of your traffic

Classroom

The first 3 to register get 25% off using promo code EARLY3.

Driving visitors to your website costs money and effort (think what you’ve invested in your SEO, PPC, Facebook ads, Twitter activity, etc.); your objective should be to maximize the return on that investment. Websites needlessly waste marketing spend and traffic because they don’t have a structured approach to what they communicate, how they communicate it, and to whom.

This class is about the psychology and tactics for converting visitors to customers, free trials, subscriptions, etc., and how to systematically develop test ideas to maximize the results. Unlike the in-product focus of UX thinking, this class is laser-focused on linear, one-time transactions, such as:

Purchases
Subscriptions
Free trial enrollments
Lead forms

Please complete this form, so that we can prepare a brief set of recommendations for your page: http://convert.wufoo.com/forms/conversion-maximization-page-profile/ (if we don't get to your page in class, we will provide them in writing or schedule a separate time).

Workshop Takeaways:

Conversion Maximization workflow to drive the process
Heuristic tools for developing the appropriate tactics
Process for developing value proposition messaging
Persona development to understand customers
Best practices in conversion maximization

Click here to ENROLL NOW and get more customers!

Required class materials: Please bring 2 readable print copies of what you consider the “problem” page(s) of your website.

Taught by Boris Grinkot

People (plus) Process (equals) Success

Boris Grinkot and Tim Lombardo operate the Conversion Maximization™ consultancy Lateral Mind. Lateral Mind maximizes conversion through testing and best practices for start-ups, high volume e-commerce and a variety of other organizations that use a website to create customers.

Boris has taught co... view full bio