The first 3 to register get 25% off using promo code EARLY3.
Driving visitors to your website costs money and effort (think what you’ve invested in your SEO, PPC, Facebook ads, Twitter activity, etc.); your objective should be to maximize the return on that investment. Websites needlessly waste marketing spend and traffic because they don’t have a structured approach to what they communicate, how they communicate it, and to whom.
This class is about the psychology and tactics for converting visitors to customers, free trials, subscriptions, etc., and how to systematically develop test ideas to maximize the results. Unlike the in-product focus of UX thinking, this class is laser-focused on linear, one-time transactions, such as:
Required class materials: Please bring 2 readable print copies of what you consider the “problem” page(s) of your website.
People (plus) Process (equals) Success
Boris Grinkot and Tim Lombardo operate the Conversion Maximization™ consultancy Lateral Mind. Lateral Mind maximizes conversion through testing and best practices for start-ups, high volume e-commerce and a variety of other organizations that use a website to create customers.
Boris has taught co... view full bio