Exploring the Creative Process

Classroom

What You’ll Learn

Have an idea you want to develop? Want to bring more creativity into your personal and professional life? Inspired but don't know where to start?

"Exploring the creative process" will help you develop and access creativity within your inner self. We will practice exercises and techniques in a collaborative environment that will explore several ways of creativity.

Topics covered will include:

Gain insight into stages of the creative process
Overcoming barriers
Making connections that lead to new ideas
Processes that lead to creativity

Intermediate Level

About Your Teacher See Full Bio

Floyd Hayes · Former CD, Cunning New York, currently running FHC

I joined Cunning in 1998, spending 6 years in London and the past 7 in New York City.

I’m a Creative Director who develops marketing platforms and tactics that demand attention, earn engagement and spur audience action.

My thinking encompasses digital, ARG, social, event concepts, ambient, guerrilla marketing, PR Stunts and related shenanigans.

I believe that in a world where media can be anything, the idea has to be everything.

In short, I develop ideas to sell your stuff.

I’m also the founder of @twipple twitter’s random acts of kindness feed which the Huffington Post called:

“The most thoughtful use of twitter we’ve seen.”

Past and present clients: Mini Cooper, Levi’s, Unilever, HSBC, NBC, Cadbury Adams, BMW Dubai, Vodafone Australia, JWT, BBH, ESPN, Virgin, Zenith Media.

I’ve lectured at the London College of Printing and New York University as well as to a wide variety of global media companies, including the BBC, the New York Times, the Financial Times, Wired, National Public Radio and numerous industry blogs.

I enjoy developing creative thinking techniques and use my experience in NLP to destroy creative blocks within myself and others.