Enhance Your Social Campaign with a Multi-Platform Approach

What You’ll Do

Project: Make Your Story Shareable and Multimedia.

What You’ll Learn

Can telling your story on multiple platforms help your social action campaign? I have a vision to create change by moving through this process:

Issue Awareness
Engagement
Action
Change

I've worked on Oscar-winning documentaries and spoken at TEDx events, all in the name of creating successful cross-media campaigns for social action. In this course, I want to help you tell the story of your campaign in a way that will engage your audiences to action.

In this 2-week class, you'll do the following:

Week 1: Refine your social impact goal and narrative, curate resources to enhance the telling of your story on various platforms, and begin your media project plan
Week 2: Finish your project plan, get your media ready for distribution, and launch your project

Is it time to for you to tell the story of your social campaign? If so, join this class to learn how to use multiple platforms and media to engage people with the most compelling story possible.

Beginner Level

About Your Teacher See Full Bio

Lina Srivastava · Principal

Lina Srivastava is a strategist who combines activism, technology, culture, art, and storytelling for social transformation. She is the founder of a social innovation strategy group in New York City and has provided project design consultation to a group of social impact organizations, including UNESCO, the World Bank, UNICEF, MobileActive, Apne Aap, Shine Global, BYkids, and Donor Direct Action. An attorney by training from New York University School of Law, Lina has been involved in campaigns for several documentaries, including Oscar-winning Born into Brothels. She is the currently strategist for VODO, 3Generations, Lakou Mizik, and Who Is Dayani Cristal? Lina is also the creator of the Transmedia Activism framework, which guides the development of media, art, and technology projects from story to social action. Lina provides workshops, consultations, keynote addresses, panel discussions, and speeches on the rise of storytelling, narrative platforms, and social innovation as tools for social change, including at Yale Law School, Lincoln Center, MIT Media Lab, TEDx, and the Tribeca Film Festival.

Follow her on Twitter.

Find her on LinkedIn.

Mon, May 27th, 2013

Video Lessons

Lifetime access

Project Guide

Go at your own pace

Peer Feedback Sessions

Get feedback on your work

How This Class Works