Do Some Good: Online Fundraising Primer by Purpose

You've worked hard to engage your audience and build a community around a cause. Now it's time to deploy strategic campaigns to transform your community with a cause into a financially sustainable movement that can make real-world impact over the long term. How do you “level up” fans of content and signers of petitions and convert them to the next level of committed financial supporters?

This workshop will present case studies and actionable insights from projects incubated and supported by Purpose, a home for “movement entrepreneurship.” We will introduce attendees to the “commitment curve” framework as a valuable strategic and creative tool for leveling up campaigns into successful movements. Participants will then get the chance to apply these principles and best practices to their own campaign plans and receive feedback and hands-on support from Purpose’s James Slezak and Lee-Sean Huang.

Student Takeaways:

- List of successful online campaigns and videos
- List of great resources for storytelling
- A list of crowdfunding platforms for non-profits and for-profits
- A comprehensive toolkit that covers everything A to Z for the social good space

Taught by Social Innovators Collective NYC

We are ordinary people doing extraordinary things

JAMES SLEZAK

James Slezak leads business strategy and sustainability at Purpose. He is responsible for scaling the impact and reach of Purpose's work, including the funding, corporate structure, and growth of the organization. On sustainability, his work is motivated by the belief that for the movem... view full bio