Launching your new startup and turning that dream you've had for a long time into a reality is really exciting. So exciting, in fact, that it can be all too easy to overlook some of the more pressing issues that lie under the surface. In their eagerness to get their product out, many entrepreneurs fail to ask the "big questions":

  1. Is this something I want to commit to for at least five years?
  2. What are my goals with this product? What am I trying to change or make better?
  3. How am I going to make money?

If you're an existing or aspiring entrepreneur and ever plan on launching your own startup, this class is an absolute must. You'll see how to keep yourself grounded and not let your excitement get the best of you. Because after all, failing to address the "big questions" can lead to disastrous consequences, or at the least, dilute your product to the point that it fails to live up to its potential.

The class will consist of a short talk on the most important things to consider before launching, followed up by Q&A, discussion, opinion-sharing, and story-swapping.

Project Guide by Eric Friedman

Director of Business Development at Foursquare

I'm the Director of Business Development at Foursquare, but I was previously involved in Union Square Ventures and Eat.ly, so I have experience with both funded and bootstrapped startups. This provides me with the insight to help the full range of entrepreneurs.