Google has become a necessary component of any marketing mix, but it's also one of the easiest ways to throw money down a hole. In this class, you'll learn how to structure your Google AdWords campaigns in a way that fits your budget and provides you with results. You'll also learn tips and tricks in optimizing your campaigns, including how to avoid common pitfalls that waste your company's money. No AdWords experience is necessary, as we'll start from step one and work our way up. This five-hour workshop includes basic instruction, as well as a consultancy period to address questions specific to your campaigns. All attendees will receive a $100 voucher for Google AdWords (valid on new US accounts only).