Data to Dollars: Optimizing Your Business with Cohort Analysis

Classroom

What You’ll Learn

Whether you're a co-founder hoping to convince investors to give you funds to take your business to the next level, an employee/operator who needs actionable data (and quickly!), or a finance buff who's looking to translate financial analytical chops to the startup world, this course is for you.

Read about how my student Kareem Mayan used his learnings from my classes to reduce his business' cancellation rates by 87.5% (and congrats to Kareem on making #1 in Hacker News with this post!).

By the end of this course, you'll:

be able to showcase (and comfortably talk about!) user metrics and revenue trends in a way that will resonate with those who matter (e.g. your CEO, investors) and
have a launchpad for plugging the holes in your business and taking your company to the next ($$) level.

This workshop is very hands-on and project-based, so you'll leave with tangible proof of the skills you've learned (which should hopefully make it easier for some of you to convince your bosses to foot the bill for this experience!). Throughout this course, you'll work through your own data (or partner up with someone else if you don't have your own) to yield the following:

identification of what metrics matter most for the success of your company
an actual analysis that underpins the levers behind the trends you're seeing
potential solutions to fix the problems you discover

Over the course of our five weeks together, you'll determine your key performance indicators, learn how to manage expectations internally to source the info you need from your company, develop best practices for structuring and scoring your raw data in a way that's conducive to cohort analysis (yes, you'll build pivot tables and graphs!), discuss insights and findings, and finally build reports and recommendations for your companies.

Beginner Level

It's strongly recommended that you take my single-session intro class, "Cohort Analysis: Plugging Your Company's Leaky Holes with Data," prior to this course; you can sign up here: http://www.skillshare.com/Cohort-Analysis-Plugging-Your-Companys-Leaky-Holes-with-Data/794424332/1455669736

About Your Teacher See Full Bio

Cassie Lancellotti-Young · VP, Client Optimization & Analytics at Sailthru

Cassie Lancellotti-Young is a senior director at Gerson Lehrman Group's HighTable.com (still in private beta), a new startup for entrepeneurs to gather and share expertise. Until recently, Cassie was VP Marketing at Savored.com, where she managed acquisition and retention strategies, business analytics and strategic partnerships. Previously, she ran an independent consultancy that lent analytics and strategic support to a variety of online companies, including leading agencySapientNitro and several early-stage startups. Prior to that, she was an early employee atTheLadders.com, where she held a number of marketing and BD roles within the company’s consumer subscription business and was responsible for tremendous growth in revenue and readership. Cassie began her career as an analyst on the technology, media and telecommunications coverage team at Citigroup Global Corporate & Investment Bank.

Cassie graduated from Duke and holds an MBA from the Tuck School at Dartmouth College. She is an expert on data analytics (and making them digestible!) and welcomes the opportunity to nerd out with fellow quantitative enthusiasts. Cassie is also an advisor to several NYC startups and is avidly working to become an amateur blogger.