Lean UX: Building Products your Customers Love and Need

Classroom

User Experience is everything. As an interaction designer for McCann Erickson & mcgarrybowen, and now as VP of Design at Lean Startup Machine, I’ve seen countless good ideas flounder because the experience wasn’t executed to it’s fullest potential.

But how do you create a truly compelling experience? The secret is rigorous testing and validation with the right customers. Whether you're a developer, designer, product manager, sales, marketing, or startup founder, understanding the user’s experience provides a guide for every action you take.

In this class, you will learn the Lean UX tools to systematically ideate, gather feedback, and iterate to an intuitive experience your customers will love. You will become a pro at creating Personas, writing Storyboards, and sketching Wireframes.

Don’t waste months building a beautiful prototype when it’s not the experience your customers want in the first place.

Fail Fast. Succeed Faster.

“In this course you will specifically learn what LEAN UX is. Many people have heard this term, but this course defines it and then illustrates it in practical detail. Grace uses accessible curriculum to walk you through the process of creating habits that follow the principles of lean ux. In this course you'll learn to fail fast and succeed faster. ”
- Jeremy Steinman

“Grace is a wonderful and talented teacher! She is a pro at LeanUX, a critical component of design for Websites, Apps and SAAS. I have been placing Designers and Developers for over seven years. UX is so important that you should not begin a design process without it. Go to Grace! She will bring you up to speed.”
- Jeanne Burns

Taught by Grace Ng

Design Lead, Lean Startup Machine

Grace Ng is an entrepreneur and one of the youngest thought leaders on Lean User Experience (Lean UX) in the world. She's the VP of Design at Lean Startup Machine, an innovation education company that has helped thousands of entrepreneurs and individuals from organizations including Google, Salesfo...view full bio