Kate aka
@katekendall is repeating the popular CM for Startups class in San Francisco. This time at new coworking space
StartupHQ in Soma and with more discussion around building a community from scratch.
After travelling the globe looking at innovation and startup clusters in major cities, Kate is keen to share best (and not-so-good) practice she encountered. She will discuss changes in social media and online communities in recent times and what leading brands, with a focus on the startup arena (such as Airbnb and Instagram), are doing well.
In a collaborative setting, you'll discuss:
- What community managers are tasked with day-to-day
- What role do community managers play in marketing and broader business goals
- What skillsets do community managers need to have and develop
- How to manage the blurring lines between personal and professional
- How community management is moving beyond the days of forum moderation
- Techniques for switching off (a rarity for CMs!)
- Short- and long-term community engagement
- The importance of vision, agility and getting things done (especially with limited resources)
- The role of online in growing offline
- A case study about growing a community from scratch
- The role of content in community
- Who are the startup community managers in SFBA
- Resources and networks for community managers
- Who is hiring
- What are renumeration expectations in client-side and agency settings
Who should attend:
- Entrepreneurs keen on exploring how to build community around their brand or product
- Professional community managers and social media personnel looking to further their knowledge and awareness
- Individuals interested in working in community management and social media
- Individuals keen on building the local community management community (double c' whammy!)
- Learning geeks who couldn't think of anything more fun to do one evening
You'll receive a PDF handout after the workshop with the material covered.
