You're not effectively optimizing your marketing strategies until you're dexterous with cohort analysis. Cohort analysis is one of the most powerful tools for behavior measurement and enables marketers and other stakeholders to analyze groups of customers across a variety of "like" traits like when they joined and where they came from. In this survey course, I will walk you through a mock data dump to showcase best practices around scoring data and making it usable; from there, we'll conduct a sample cohort analysis the scrappy way - in Excel!  I'll also highlight shortcuts and tricks that will have you drowning in a sea of actionable business insights. Not convinced? Read about how my student Kareem Mayan used his learnings from this class to reduce his business' cancellation rates by 87.5% (and congrats to Kareem on making #1 in Hacker News with this post!).

Who should take this class?

• Anyone who is excited about increasing the role of analytics across the various functions of their business (marketing, product, etc.) - however new they might be to numbers.
• Eager students who are ready to take matters into their own hands when they leave (i.e. apply the templates and frameworks we discuss to their own businesses - like Kareem!) - I'll help you, but you need to be willing to make the time.

Who should not take this class?

• Folks looking for advanced applications of cohort analysis or marketing forecasting; this is a high-level survey class, not a time to delve into the nitty-gritty of your FP&A goals for the year.

What types of professionals have enjoyed this class in the past?

• Marketers hoping to become more data-driven and all around stronger contributors to their companies.
• Founders looking to understand more about how even simple analytics can drive business decisions as well as how to present customer data in a way that resonates with investors.
• Product, Ops, Customer Support and other business stakeholders seeking to become more results-oriented in the way they approach projects and report on returns.
• Engineers who've finally broken down and want to understand why people are always asking them to source data!
• Disgruntled bankers and consultants contemplating putting their analytical prowess to work in the Internet world and who are seeking to understand what types of things people are talking about in nerdy little internet world.

Final Note: a working knowledge of Excel (pivot tables in particular) is very much recommended for this class. If you need help getting started there, I highly recommend Shir Aviv's Intro Excel and Pivot Table courses. To receive a $10 discount for either class, you can use the code CASSIE10 at checkout.