This class is intended for people who are trying to take on paid user acquisition at their company - whether it be a role change or a new avenue of growth for the company. Key topics include:
When does it make sense to start paid acquisition?
What are the key differences between different channels?
What are the systems you should have in place as you set up and begin to scale your paid acquisition efforts?
Project Guide by Kate Huyett
Director of User Acquisition at HowAboutWe
Director of User Acquisition and Business Intelligence at HowAboutWe.com. Have grown a multi-channel acquisition strategy over the course of nearly a year.