Butter Lane Cupcakes: Our Ecommerce Secrets to Survival

By ·Co-Founder, Butter Lane Cupcakes

No upcoming dates

Add to Watchlist

Pam Nelson & Maria Baugh, Butter Lane Co-owners, teach the East Village bakery's secret to startup success: eCommerce.  Small business owners (or start-up hopefuls) will learn, hands-on, how Butter Lane survived and thrived, despite a retail recession.

Small business owners & entrepreneurs will learn how we:

  • Set up our on-line delivery business (through our website & third parties, like Seamless)
  • Maximized website sales (through upsells & simple offers) 
  • Analyzed Daily Deals, like Groupon or Living Social (Yes, you can make a profit!) 
  • Monetized our Social Media fan base
  • Structured email blasts to be 'actionable'
  • Quadrupled revenues on Amex Small Business Saturday 

Handouts provided, and questions encouraged. Entrepreneurs: bring us your business models for Q&A and advice!

Taught by Pam Nelson

Co-Founder, Butter Lane Cupcakes

...

Add to Watchlist

  • 1

    Classes

  • 7

    Students

  • 8

    Watchlist

Similar Classes