Bust Out of The Box: eCommerce & Social Media for Small Business

Class Project

Digitalize Your Small Business Strategy by Creating an eCommerce & Social Media

Most business owners become buried in the 'bricks & mortar' problems that come with a storefront - payroll, utilities, permitting etc. - and we almost were, too! Instead, we got smart about the new world, and survived despite a recession (and plenty of other mistakes).

Our central thesis is this: every small business should see eCommerce & Social Media as essential, not "extra." Without eCommerce, most small businesses simply cannot survive. That extra 20-50% of revenues is basically your real profit. And it’s equally crucial to take advantage of the marketing opportunities that social media provides, knowing what to do with your fan base once you’ve built it.

You’ll learn how we:

Maximized website sales (through upsells & simple offers)
Analyzed Daily Deals, like Groupon or Living Social (Yes, you can make a profit!)
Monetized our Social Media fan base
Structured email blasts to be 'actionable'
Quadrupled revenues on Amex Small Business Saturday
Mastered special offers for fans

… to name just a few.

You’ll leave this class with a clear digital strategy to maximize profits for your business.

Prerequisites

You're a small business owner or you are in the process of creating or launching your small business.

Beginner Difficulty
1

Student Projects Submitted

Project Guide by Pam Nelson

Co-Founder, Butter Lane Cupcakes

Maria Baugh and Pam Nelson opened the Butter Lane Cupcakes... view full bio

100% Positive Reviews (Read All 2 Reviews)

Self-Paced Class
Project Guide
1 Video Lecture
42 Students
100% Positive Reviews (2)

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