Most business owners become buried in the 'bricks & mortar' problems that come with a storefront - payroll, utilities, permitting etc. - and we almost were, too! Instead, we got smart about the new world, and survived despite a recession (and plenty of other mistakes).
Our central thesis is this: every small business should see eCommerce & Social Media as essential, not "extra." Without eCommerce, most small businesses simply cannot survive. That extra 20-50% of revenues is basically your real profit. And it’s equally crucial to take advantage of the marketing opportunities that social media provides, knowing what to do with your fan base once you’ve built it.
You’ll learn how we:
… to name just a few.
You’ll leave this class with a clear digital strategy to maximize profits for your business.