Most business owners become buried in the 'bricks & mortar' problems that come with a storefront - payroll, utilities, permitting etc. - and we almost were, too! Instead, we got smart about the new world, and survived despite a recession (and plenty of other mistakes).
Our central thesis is this: every small business should see eCommerce & Social Media as essential, not "extra." Without eCommerce, most small businesses simply cannot survive. That extra 20-50% of revenues is basically your real profit. And it’s equally crucial to take advantage of the marketing opportunities that social media provides, knowing what to do with your fan base once you’ve built it.
You’ll learn how we:
… to name just a few.
You’ll leave this class with a clear digital strategy to maximize profits for your business.
You're a small business owner or you are in the process of creating or launching your small business.
Maria Baugh and Pam Nelson opened the Butter Lane Cupcakes flagship East Village location in NYC in 2008 and have since expanded to a second location in Park Slope Brooklyn. They have taught over 10,000 students in their “Cupcake Classroom” and have been featured on the Martha Stewart Show, the New York Times, New York Magazine, Time Out NY, and the Food Network's "The Best Thing I Ever Ate." Their use of social media and eCommerce has also been well-documented, appearing in many publications and blogs including Mashable, Postling, and Inc.
$12 for first 200 students
Regular price: $20
Tue, May 28th, 2013