Building & Mobilizing a Community: Strategy Basics

Classroom

What You’ll Learn

What moves groups of people to act? We’ve all wondered how to make change on an issue we care about or sell a product we believe in. So how do we motivate people and influence key decision-makers? It’s not as complicated as it seems. Don Draper used the same tactics to sell a Jaguar as Barack Obama did to win the Presidency. This class will teach you the basics of grassroots campaigns and community organizing as you learn what it means to get organized, be creative, and focus your strategy on winning. Building and mobilizing a community is key to the success of any business, brand, or cause.

What you'll learn

Getting over hang-ups about power
How to use what you have in order to get what you want
 Basic campaign strategy
Tactics to carry out your goals

Class Structure

The format of this session will be workshop-based. You can expect to take part in:

A segmented lecture discussing the topics above
 In-class discussions and examples to help you understand key points 
Exercises to make you familiar with skills immediately

Beginner Level

About Your Teacher See Full Bio

Angela Giacchetti · Marketing & Communications Strategist

My long-term activism and passion for social change has heavily influenced my marketing style and technique. I have come to learn that community-based strategy allows people to further their cause; whether it’s a social or political issue, a business venture, or whatever it is you are passionate about.

The techniques that I have been using allow me to come up with marketing strategies that work with litte or no budget; drawing on the power of community and creative strategy to raise awareness and funds.

My continued efforts have propelled me from passionate activist to trusted professional, as I currently work as a marketing and communications and marketing strategist.