In the constantly changing digital landscape, it can be difficult to define your brand and build the right buzz for your cause, company or point of view. Learn from an experienced digital strategist about the best practices across major social media platforms such as Twitter, Facebook, Blogs, and Foursquare, among others. Discover the most efficient and effective ways to manage your online presence, monitor the influx of information and build your brand despite the noise.
This two hour workshop will take you through the basics of online branding, how to set up a variety of social media profiles and get the most out of them, how to engage in the two-way conversation online, how to drive traffic to your blog or website, and how to connect the dots between online platforms and offline mediums such as television, radio and print. There will be an opportunity for you to receive feedback, set up social media profiles and join in the discussion.
Digitistas is a skill-building and sharing group for women in and around the media industry and digital sphere. We provide trainings, networking events and a creative community for exchanging ideas. We are dedicated to sharing and improving women's skills around digital and social media, the web, radio, television, video and messaging. Digitistas holds innovative, high impact classes in a supportive and fun atmosphere. Check them out on Twitter and Facebook.
About the Instructor
Jennifer Nedeau is an experienced writer, digital strategist and media relations professional based in New York. She is experienced in providing digital strategy and public relations for a variety of media, advocacy and corporate brands. You can learn more at www.jennedeau.com and follow her on Twitter @JenNedeau.