You will learn what information website visitors will share and how to get them to share it while you build a marketing action plan that will help you find out who your website customers are. As a class we will brainstorm creative solutions that help you build better relationships with your visitors by understanding more about who they really are for little or no money at all.

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Why would you take this class?

• ...to improve your website, and to provide better customer service
• ...to get more bang for your marketing efforts
• ...because your visitors are telling you what they really want, if and only if you know how to listen.
• ...because you could be selling to local clients while your most avid fans are in Japan.
• ...because building a user centered business assumes that you know who your ideal users are in the first place.
• ... because guessing is not the same as knowing.
• ...because you can advertise anywhere and everywhere, but you can save money and get better results just by advertising where your users are.

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Class checklist:

What do you need? : A website helps but we can work with just an idea of what your dream website would be

What will you learn and how? : Learn what information website visitors will share and how to get them to share it.

Who is this class for? : This class is for anyone looking to improve sales, traffic or their connections with their users.

What will you leave with? : A marketing plan for your business that's full of creative ideas.

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How it works:

If your audience is online, this class is for you.

This class is mostly for people with websites or the dream of starting one for their business. You don't need to be computer savvy and you don't even need a website. We can work with a good idea of what your dream website would be. This could be anything from a blog, to a store, or a website describing your services.

Brainstorm with classmates, get answers from a pro, and learn to connect with your users.

You will learn the different kinds of information that help you to understand your customers and how you can collect it without violating your visitors' privacy or trust. There is nothing unethical here, just simple and creative techniques to encourage your visitors to open up and share more about themselves.

You will learn from real world examples including companies and websites that you may already use and explore some of the tools that you can use and some creative new ways to use them.

Create an original marketing plan with creative ideas for your business.

You will create your own marketing plan as we work together to share some creative ways to get users to provide the information you need to build a real understanding of who they are.