You will leave this class with a whole new perspective on marketing and distribution & a few distribution ideas to experiment with in your product.

I previously gave this class at the Peter Thiel 20 Under 20 Fellowship Retreat and this will be the first time I've ever given it in the general public.

Here's what I'll share in the class:

• A basic overview of behavioral economics and why this disciplne is hugely important for startups and products.
• Specific examples of how these abstract behavioral economics principles are tested and used in products & the business world.
• Some personal experiments how we applied these principles and the results they've generated. 

Throughout the whole class you will have time to share your own perspectives, ask questions, and discuss these principles with the group. 

Looking forward to meeting you at the class!