Balance Sheets to Big Data: How to build your online business

Classroom

You’re an (aspiring) business leader. You want to work at a startup, start your own, or bring your existing business online. To do so, you need to understand the fundamentals of web businesses:

what is a balance sheet and why does it matter
the monetization models available to you online
business intelligence tools you'll need

What you will learn:

You’ll leave this class with basic financial literacy to allow you to talk to investors and other business leaders, a framework to analyze *how* your online business is doing, and some tools to improve and optimize your company’s performance.

-- All proceeds from this class will be used to subsidize deserving individuals to attend the 99U conference by Behance as a part of 99U Fellows Program --

Taught by William Allen

Head of Strategy at Behance

William Allen is the Head of Strategy & Operations at Behance, the leading online platform to showcase & discover creative work. There he oversees all the financial operations, business intelligence and web analytics. He recently taught a class on personal finance with Scott Belsky.

Previously, h...view full bio