The students will the three best projects will each get a free 1-hour one-on-one consultation session with me for more personalized guidance on their product challenges.
I'll also feature your product on my blog, http://streetsmartproductmanager.com (with your permission, of course).
Despite product management's best efforts, most products still fail. The traditional process of writing a business case, building a product, and launching it with a big marketing push is too risky and wasteful. In addition, product managers struggle with the very real challenges of acquiring resources, getting internal stakeholders, and having an internally agreed-upon definition of what constitutes success.
This class will explore how Lean Startup concepts could help solve these problems. Lean Startup methodologies are taking the startup world by storm, and more and more organizations, like Intuit, GE, SAP, Capital One, HBS, and even the US government, are now looking to adopt lean processes. With its applicability to pursuing new product opportunities in existing organizations, Lean Startup is something any product manager can't afford to ignore.
Over the last several years, I've been experimenting with applying lean concepts to product management. Like any new methodology, Lean Startup can at first seem confusing. This class will clearly explain the jargon, and hone in on the core principles and tenants of Lean Startup. Things like MVP, Build-Measure-Lean, validated learning and customer development will be demystified, fit with Agile will be discussed, and practical examples will be provided to illuminate key concepts.
This class is designed for product managers frustrated with the traditional product process, and looking for a better way to bring a product to market or to better manage their existing products. It will show you how to get started by creating a simple blueprint for your product, and then begin the systematic process of stress-testing each element of your product vision.
We'll discuss how to apply lean principles to traditional product management. Topics covered include:
This class is ideal for Product Managers, Product Marketers, Product Owners and anyone responsible for a product frustrated with the traditional product process, and looking for a better way to bring a new product to market or to better manage their existing products. Familiarity with agile, Lean Startup and Customer Development is beneficial, though not a pre-requisite.
Shardul has almost two decades of experience building and launching tech/software products and services both as an entrepreneur and as a product manager across a range of industries, including healthcare, retail, consumer product services, and financial services. He co-founded his first startup, a cloud based healthcare dot-com in 2000, and then helped run his family's small business. He recently led digital product management for Capital One's credit card online experience. He founded ProductCamp DC in 2010, which has grown to become the largest product management organization in the Mid-Atlantic.
Shardul writes an increasingly popular blog at http://streetsmartproductmanager.com where he challenges traditional notions of pursuing products, and also provides practical advice and tips that product managers can use immediately in their day-to-day work. He is on a mission to help product managers and entrepreneurs be successful, and offers free office hours to anyone facing product related challenges.