Today, getting discovered in the App Store can be the difference between success and failure. Making a great app isn't enough: you need to make it easy to find for your target audience. This is where App Store Optimization comes in.
App Store Optimization ("ASO") is like Search Engine Optimization ("SEO"), but for applications in the Apple App Store and the Android Market. This course will arm you with everything you need to know to optimize your app store listing for both markets. This one and a half hour class will be part lecture, part hands-on workshop with class members (but don't worry, having an app to work with is not required for this course). This class will help you:
This lecture is accessible to complete beginners, including developers with no marketing background, while also providing some advanced tips for those with experience in ASO. The goal of this class is to give you actionable learnings and tangible results that you can act on immediately.
You'll leave this class with a concise, actionable plan for improving your app's discoverability and increasing organic downloads.
Tyler York is a mobile marketing professional with years of experience working with Android and iOS applications. Tyler currently runs Developer Evangelism and Marketing at Betable, where he has written educational pieces on app development, marketing and discovery. Prior to Betable, Tyler was the third member of the Marketing team at Lookout Mobile Security, helping them grow their user base by over 3 million users in 6 months. Tyler graduated from Carnegie Mellon University with a Bachelor of Science in Marketing.