Today, getting discovered in the App Store can be the difference between success and failure. Making a great app isn't enough: you need to make it easy to find for your target audience. This is where App Store Optimization comes in.

App Store Optimization ("ASO") is like Search Engine Optimization ("SEO"), but for applications in the Apple App Store and the Android Market. This course will arm you with everything you need to know to optimize your app store listing for both markets. This one and a half hour class will be part lecture, part hands-on workshop with class members (but don't worry, having an app to work with is not required for this course). This class will help you:

1. Understand Discoverability
2. Optimize your description
3. Design an eye-catching Icon
4. Outmanuever competing apps
5. Increase your chances of your app being Featured
6. With a Hands-On Workshop after the lecture

This lecture is accessible to complete beginners, including developers with no marketing background, while also providing some advanced tips for those with experience in ASO. The goal of this class is to give you actionable learnings and tangible results that you can act on immediately.

You'll leave this class with a concise, actionable plan for improving your app's discoverability and increasing organic downloads.