Addicted to the Game: Game Design for the Ad Industry

“Been handling the game for so long, my thumb’s bruised.” - Lil’ Wayne

Gamification!

It's this year's hot subject. And for good reason: it's had a pretty major impact on digital across the board. From how we design interfaces to how we strategize participation, game design is here to stay for awhile.

In this class, I'm going to focus on how game design principles can improve strategy and creative for brands. To get to the point: 'Gamification' is not just badges and attaching points to everything. What we can learn from games could result in a substantial shift in how we in the advertising and marketing industry approach everything from creative to social media to CRM.

I grew up with games. I'm obsessed with trying to make more of them because everything should be more fun. But I also ended up in advertising. So I'm going to go over the basics of gamification, but more appropriately take a look at how game design can improve and affect our work in the Ad Industry.

All levels welcome. Creatives, Strategists, Account People, Interns to Dishwashers, I don't discriminate.

(Btw, I'm going to try to keep gaming puns to an absolute minimum if nobody minds. None of this "Level Up to the Bonus Stage of Brand Engagement!" ridiculousness. Keepin' it real, folks.)

Project Guide by Stan Chin

Creative Director at Anomaly

For the last year, I've been very heavily involved as one of the project leads on an integrated game platform for Captain Morgan called Captain's Conquest. ( http://itunes.apple.com/us/app/captains-conquest/id509306827?mt=8 ) Captain's Conquest is a massively multiplayer mobile app (iOS and Android... view full bio