8 Sure-Fire Ways To Get Your Startup The PR Attention It Deserves

Classroom

Ever wonder how to take your brand to the next level? How to entice local producers and reporters to cover your product or service?

Anna De Souza, brand consultant for Live in Five Public Relations and on-air lifestyle expert shares her tips for how you can begin interacting with media including:

Legitimizing yourself; what the media looks for within the first 15 seconds of receiving your pitch, and pitfalls to avoid when reaching out.
How to find media contacts sans a PR database that can cost upwards of 5K per year.
Headlines that work; case studies and best practices that work via email and in social media platforms
Thoughtful pitches; how to pitch visually-focused TV producers, headline-driven print reporters and all outlets in between.
DID YOU KNOW: Writing the anchor's lead in gives you a better chance of getting that booking. How to write lifestyle copy that works!
See examples of pitches that have landed Anna and her clients on The Today Show, ABC Chicago, USA Today and more!

Taught by Anna De Souza

President, Live in Five Public Relations

Anna De Souza has worked in public relations for an eclectic client listing that has ranged from fashion to travel and celebrity to publishing. An admitted news junkie excelling in interpreting and anticipating trends, she also enjoys a career as a brand consultant for Live in Five Public Relations ... view full bio