Positive and targeted media coverage has the ability to make or break your startup. In a world where PR & marketing are becoming more essential to the success of any business, finding strategic partners and outlets to spread the word about your product is a necessity.

Learn five simple tricks of the trade that will ensure your startup is the one that is being talked about. We will discuss ways to get the attention of influential media & learn the skills required to build relationships with journalists that will last the lifetime of your company.

Note: This class will begin with a short lecture followed by a workshop session, where students will discuss strategies for addressing PR/branding/marketing challenges they are facing.